Lesson Plan
Name of the Faculty :
Discipline : MBA
Semester : Ist Sem
Subject : BC (MB/107)
Lesson Plan Duration : (From July 2018 to Nov. 2018)
Work Load (Lecture / Practical) per week (In hours) : Lecture-04, Practicals-00
| Week | Theory | |
| Lecture Day | Topic
(Including Assignment Test) |
|
| 1 | 1st | Nature, Importance Communication |
| 2nd | Role of Communication | |
| 3rd | The Communication Process | |
| 4th | Barriers in Communication | |
| 2 | 1st | Gateways to Communication |
| 2nd | Assignment | |
| 3rd | Test | |
| 4th | Forms of Communication: Written Communication: | |
| 3 | 1st | Principles of Effective Written Communication; |
| 2nd | Commercial Letters, sale letter | |
| 3rd | Routine letter, enquiries, Inter office memos, | |
| 4th | Report Writing, Speech Writing, | |
| 4 | 1st | Preparing Minutes of Meetings; Executive Summary of Documents, |
| 2nd | Writing Positive, Negative Persuasive, Electronic Messages | |
| 3rd | Non-Verbal Communication , Oral Communication: Art of Public Speaking, | |
| 4th | Effective Listening, Communicating in Teams | |
| 5 | 1st | Assignment |
| 2nd | Test | |
| 3rd | Important Parameters in Communication, The Cross Cultural Dimensions of Business Communication, | |
| 4th | Technology and Communication, video Conferencing | |
| 6
|
1st | Net etiquettes Ethical & Legal Issues in Business Communication,. |
| 2nd | Mass Communication & Promotion Strategies, | |
| 3rd | Advertisements, Publicity, and Press Releases | |
| 4th | Media Mix, Public Relations, Newsletters | |
| 7 | 1st | Assignment |
| 2nd | Test | |
| 3rd | Other Communication Parameters: Negotiation Process & its Management, | |
| 4th | Designing Visual Communication, | |
| 8 | 1st | Creating and Delivering Online Presentations. |
| 2nd | Applications of Communication:- Writing a Summer Project Report, | |
| 3rd | Writing CVs & Application Letters, | |
| 4th | Group Discussions & Interviews, | |
| 9 | 1st | The Employment Interview |
| 2nd | Assignment | |
| 3rd | Test | |