Name of the Faculty :
Discipline : MBA
Semester : III Sem
Subject : RETAIL Mgt. (MBA/MM/215)
Lesson Plan Duration : (From July 2018 to Nov. 2018)
Work Load (Lecture / Practical) per week (In hours) : Lecture-04, Practicals-00
| Week | Theory | |
| Lecture Day | Topic
(Including Assignment Test) |
|
| 1 | 1st | Definition, Scope and Importance of Retailing |
| 2nd | Global scenario of retailing | |
| 3rd | Trends in retailing | |
| 4th | Understanding the retail consumers | |
| 2 | 1st | Growth of organised retail in India |
| 2nd | Retail strategy | |
| 3rd | Ethical issues in retailing | |
| 4th | Assignment | |
| 3 | 1st | Test |
| 2nd | Retail formats | |
| 3rd | Retail store location and site selection | |
| 4th | Use of consumer behaviour studies | |
| 4 | 1st | Retail store planning |
| 2nd | Design and layout | |
| 3rd | Retail management information systems: | |
| 4th | Retail technology and automation | |
| 5 | 1st | Role of retail technology in store operating processes |
| 2nd | Customer relationship management in retailing | |
| 3rd | Assignment | |
| 4th | Test | |
| 6 | 1st | Basics of retail merchandising (Buying Function, Markups |
| 2nd | and markdowns in merchandise management, | |
| 3rd | Shrinkage in retail merchandise management) | |
| 4th | Visual merchandising and displays, | |
| 7 | 1st | Display strategies, franchising in retailing, |
| 2nd | Retail marketing and advertising, | |
| 3rd | Role of personnel selling in retailing | |
| 4th | Assignment | |
| 8 | 1st | Test |
| 2nd | Retail store operations | |
| 3rd | Servicing the retail customers | |
| 4th | Retail human resource management | |
| 9 | 1st | Supply chain management in retailing |
| 2nd | Retail research, retail audit | |
| 3rd | Online retailing, | |
| 4th | Future of Retailing, | |
| 10 | 1st | Financial aspects of retail management. |
| 2nd | Assignment | |
| 3rd | Test | |